Overview
The Tidal Bore Festival curates peak-season viewing activities alongside cultural ceremonies and night performances. It reinforces Yanguan’s identity as a world-class tidal-bore destination.
Programme elements
- Timed viewing zones and safety management for peak tide moments.
- Opening rituals and folk performances tied to tidal traditions.
- Night market and cultural shows near waterfront plazas.
- Collaboration with media to extend national visibility.
Experience and operations
Building on Yanguan’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. A festival-style format allows headline moments to anchor each day while smaller pop-up activities keep the atmosphere lively. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Programming is curated with cultural partners to balance spectacle with local storytelling. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.