Overview
The Culinary Heritage Route curates a tasting itinerary that highlights Yanguan’s traditional flavors and everyday food culture. It supports small businesses while enriching the destination’s lifestyle appeal.
Programme elements
- A mapped route linking Yufeng Sauce Garden and historic eateries.
- Tasting sets featuring seasonal and tide-themed dishes.
- Story cards that explain brewing techniques and local ingredients.
- Visitor coupons that drive cross-venue consumption.
Experience and operations
Building on Yanguan’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. Interpretation emphasizes conservation, adaptive reuse, and the stories embedded in historic fabric. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Partnerships with local businesses add depth to each stop and support distributed spending. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.