Overview
The Smart Tourism Platform integrates mobile ticketing, crowd management, and service recommendations. It improves visitor experience while supporting operational efficiency during peak seasons.
Programme elements
- Unified ticketing and timed-entry management.
- Real-time crowd monitoring and route suggestions.
- Digital guides with cultural storytelling and AR highlights.
- Data dashboards for operations and service optimisation.
Experience and operations
Building on Wuzhen’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. Digital touchpoints—ticketing, navigation, and content prompts—help visitors plan routes and reduce friction. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Data-informed operations support staffing, queue management, and real-time updates. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.