Overview
This restoration phase focuses on repairing riverfront facades, bridges, and key public courtyards. The programme prioritizes traditional materials and craft techniques to maintain authenticity while improving safety and visitor circulation.
Programme elements
- Structural reinforcement for timber buildings and stone bridges.
- Roofline and facade repairs using traditional materials.
- Upgraded public spaces with discreet lighting and drainage.
- Heritage documentation to guide future conservation work.
Experience and operations
Building on Wuzhen’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. Interpretation emphasizes conservation, adaptive reuse, and the stories embedded in historic fabric. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Maintenance and exhibit rotation protect heritage assets while keeping the experience current. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.