Overview
The Red History Education Camp uses the Red Army Pavilion and nearby historical sites to build a themed learning itinerary. It targets student groups and corporate teams seeking educational and team-building experiences.
Programme elements
- Guided storytelling routes around key historic sites.
- Simulation activities and outdoor challenges linked to local history.
- Classroom sessions with archival materials and local historians.
- Multi-day itineraries paired with lodging and dining services.
Experience and operations
Building on Wujiangzhai’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. The programme establishes a clear visitor rhythm and links spaces into a seamless journey. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Operations use repeatable standards and partner coordination to sustain quality over time. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.