Overview
The Craft Workshop Series formalizes Wujiangzhai’s hands-on activities into scheduled, ticketed programmes. The series turns traditional skills into immersive tourism content that appeals to families and cultural travellers.
Programme elements
- Weekly pottery, vinegar, and textile classes led by local artisans.
- Short-format workshops designed for first-time visitors.
- Retail extensions that allow guests to purchase items made on-site.
- Certification for local instructors to support quality and safety.
Experience and operations
Building on Wujiangzhai’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. Hands-on studios let visitors observe craft processes and participate in short workshops. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Artist rosters rotate to keep techniques and stories varied across seasons. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.