Overview
The Merchant Culture Route is a guided walking itinerary that tells the story of Puyuan’s commercial history. It links key heritage sites with interpretive signage, audio guides, and small exhibitions that highlight the town’s merchant ethos.
Programme elements
- A mapped route connecting guild halls, temples, and merchant residences.
- Storytelling installations focused on trade ethics and local lineages.
- Family-friendly tour scripts and bilingual signage.
- Ticketed guided walks bundled with cultural workshops.
Experience and operations
Building on Puyuan’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. Themed routes connect multiple nodes with clear wayfinding and story beats to guide the walk. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Partnerships with local businesses add depth to each stop and support distributed spending. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.