Overview
The Puyuan Knitwear Museum provides a curated journey through the evolution of local textile production, from early trade to modern industrial clusters. It serves both as a cultural attraction and as a brand platform for Puyuan’s fashion identity.
Programme elements
- Historical galleries featuring tools, looms, and archival materials.
- Interactive exhibits on yarn, colour, and pattern development.
- A rotating showcase of local designers and seasonal collections.
- Retail and workshop spaces supporting education and product sales.
Experience and operations
Building on Puyuan’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. Exhibition narratives combine artifact display with interactive learning for families and student groups. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Education programmes and guided tours translate specialist content into approachable stories. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.