Overview
Puyuan Fashion Weekend activates the town’s public spaces with runway shows, pop-up boutiques, and craft demonstrations. The programme reinforces Puyuan’s identity as a “fashion ancient town” by blending heritage streets with contemporary design culture.
Programme elements
- Outdoor runway and showcase events along the main canals.
- Pop-up studios featuring local knitwear brands and designers.
- Visitor workshops on textile techniques and fabric care.
- Citywide promotions that link retail, dining, and boutique lodging.
Experience and operations
Building on Puyuan’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. Pop-up runways, brand showcases, and retail activations translate fashion into public-space experiences. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Event production integrates lighting, staging, and visitor circulation to keep energy high. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.