Overview
The Puyuan Ancient Town Night Market extends tourism activity into the evening by curating food stalls, live music, and artisan booths along the waterways. The market enhances the town’s nightlife while keeping the historic setting lively and safe.
Programme elements
- Themed food streets featuring local snacks and regional specialties.
- Small performance stages for folk music and street theatre.
- Artisan booths with textiles, ceramics, and fashion accessories.
- Lighting and crowd management guidelines tailored to heritage streets.
Experience and operations
Building on Puyuan’s destination narrative, the project extends the visitor journey by linking spaces, programmes, and services into a cohesive experience. Night-time lighting, layered soundscapes, and safety services extend the visit after dark and create a comfortable evening rhythm. Wayfinding, pacing, and dwell points are designed so guests can move between discovery, participation, and rest without losing the sense of place.
Community and seasonal impact
Operations emphasize curated partnerships and repeatable programming. Quality controls and stall design guidelines protect the overall visual identity. Seasonal refreshes, local collaborations, and performance touchpoints keep the offer fresh while supporting long-term brand equity.